Can You Advertise Gambling On Instagram
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- But why Facebook when we're talking about Instagram advertising? Well, Instagram is now Facebook’s property. This means you can cross-advertise from the two platforms and must adhere to a set of ad guidelines to successfully advertise on either. If your ad was disapproved for no reason or for all the reasons in the world, you might want to.
- Instead of using Instagram ads to promote your Instagram profile, you can actually pay other users to share your profile and posts. This way, you would have a better grasp on your target audience since most influencers have their own niches. Furthermore, in terms of pricing, most Instagram influencers charge less than the platform itself.
- You can also opt for third-party social media management solutions. With Sprout Social, for example, you can track and measure such significant metrics as your audience’s average growth rates, follower counts, video views, the number of likes and shares, and so much more. I hope advertising on Instagram will now be a breeze for you.
You can use Instagram to promote companies you love and to network with local businesses by promoting their products and services — but for Instagram networking to work, the companies you’re promoting have to know you’re doing it. Here’s a breakdown of how to tag businesses on Instagram and when to choose each method.
Posting on Instagram is fun, and it can also be good for business. You can use Instagram to promote companies you love and to network with local businesses by promoting their products and services — but for Instagram networking to work, the companies you’re promoting have to know you’re doing it. There are several ways to tag a business, but some are more likely to be seen than others. Here’s a breakdown of how to tag businesses on Instagram and when to choose each method, including a few examples from my own Instagram account (I’m @crollwagen):
Use the Company’s Instagram Handle to @reply and Tag the Business
The most straightforward (and often best) way to tag is to include the company’s Instagram handle in your caption. Why? For one thing, these @replies are clickable, so your followers can easily find the company you’re mentioning and check out their whole feed. But I think an @reply or mention is also often the best way to get the attention of a company, because it triggers an alert for whoever’s handling the account you’re mentioning, so they’ll know you’re promoting them.
How to Do It: When you’re writing your caption, just type the @ symbol followed by the company’s Instagram handle (be sure there are no spaces between the symbol and the name).
What if you don’t know the business’s Instagram name? Use the search function on Instagram (it’s the little magnifying glass) to look for the company’s handle. (Once you think you’ve found it, be sure to actually look at it to be sure it’s the account you want and not another company with a similar name.) If you can’t find the company’s Instagram handle using search, try Googling the business name + Instagram, or checking the company’s website for an Instagram icon. Still no luck? They may not have an Instagram account. In that case, you can still use a Location Tag and a hashtag and hope for the best.
Tag the Company in Your Instagram Pic
In my opinion, tagging a company in your photo is the second-best option for getting their attention. Photo tags are clickable for your followers, and companies get alerts when you tag them in photos. I usually use photo tags when I want the company to know I’ve promoted them, but I don’t want too many @replies or hashtags cluttering up my caption. I have a lot of luck with photo tagging, but here’s one caveat: If the user you’re targeting has changed their settings to require photo approval before a tag goes live, the photo tag may not function exactly like you want it to. Most of the businesses I mention haven’t activated photo approval, so it’s not really an issue for me, but it could be a problem depending on who you’re trying to tag.
How to Do It: Once you’ve chosen and filtered your photo, click the Tag People option. Click on a spot in the picture, then type in the Instagram handle of the company you want to tag (you can also search for the company’s handle at this point).
Add a Location Tag to Your Instagram Photo
A Location Tag adds a mapped location to your photo so anyone who checks out your profile will be able to
find the spot where you took it. Location Tags appear at the top of your picture once you’ve posted, and they’re a great way for your followers to be able to find the businesses you’re promoting. Location Tags are great for your followers, and sometimes business owners will check them, too — but because they don’t get alerts when their locations are tagged, they’re not as likely to check them. Location tagging is great, but if you want to get the attention of a business, it’s best to @reply or tag them in the photo as well.
How to Do It: After choosing and filtering your photo, click the Add Location option. You’ll see a list of nearby locations to choose from, but if you don’t see what you’re looking for, go ahead and type in the name of the business you want to tag. Chances are, it’ll come up when you search for it. Another cool thing: Locations are chosen from the place you took the photo, not from where you are when you actually post it. So even if you’re posting the photo hours after you finished your cappuccino, your Location Tag can be set to the scene of the original photograph, even if you’re posting from miles away.
Use a Hashtag to Tag a Business on Instagram
Hashtags are a great way to connect and communicate on social media, but they’re not necessarily a great way to tag businesses. Why? People may choose slightly different wording for their hashtags. For example, I wrote a book titled The Localist, and the hashtag I chose to promote it is #localistbook — but some people hashtag their Localist Book posts #thelocalistbook or #localist or #localistbham instead. I love that they’re promoting the book, but I’m unlikely to check all the different hashtag possibilities, so I may never know that they’ve posted.
Can You Advertise Gambling On Instagram Likes
When is using a hashtag a good idea? When a business doesn’t have an Instagram account, or when they have a really established hashtag already.
How to Do It: To find out which hashtags are already popular, use Instagram search and click on Tags. If you’d like to create a hashtag of your own, especially if it’s just for fun, the world is your oyster! Choose whatever you’d like — but don’t expect it to necessarily get the attention of the company you’re promoting. (When making up hashtags, it’s always a good idea to search it first. If it’s already being used, be sure the content is something that you won’t mind being associated with.)
What If You Already Messed up?
Don’t worry! There really aren’t wrong and right ways to use social media; experimenting is the best way to find what works for you, and keeping your posts light and fun (that means not stressing over tagging) is the most important way to have an engaging feed — but figuring out more ways connect with other Instagram users by tagging them effectively can keep the process fun and help you network, too. But if retagging your Instagrams is really important to you, you can also go back and edit your posts (click on the tiny arrow at the top right of the photo and choose edit), and from there you can rewrite your caption, add photo tags, and even change your location without removing your post. If you want a little more help with your social media, let our Website Support Team know, and we’ll set something up. Until then, Infomedia is on Instagram at @infomediadotcom, and we’d love it if you’d check us out and say hello — and maybe even tag us in a post!
In the last 15 years, social media has become such a pervasive part of our lives that we don’t even notice how much time we’re spending on it. Statista reports that the average person spends 135 minutes on social media each day, following an upward trend of increasing time spent on social media each year. This raises the question: What are the effects of social media on the brain?
Psychology: Comparison Is the Thief of Joy
A University of Pennsylvania study examined how social media use causes fear of missing out (“FOMO”). In the study, one group of participants limited their time on social media to 30 minutes a day, while a control group continued to use Facebook, Snapchat and Instagram as usual. The researchers tracked the participants’ social media time automatically via iPhone battery usage screen shots, and participants completed surveys about their mood and well-being. After three weeks, the participants who limited social media said that they felt less depressed and lonely than people who had no social media limits.
Psychologist Melissa Hunt led the study. She explained, “‘Using less social media than you normally would leads to significant decreases in both depression and loneliness. These effects are particularly pronounced for folks who were more depressed when they came into the study.'”
Hunt suggests that the reason for feeling depressed after spending too much time on social networks boils down to comparison. When viewing someone else’s curated life online, it’s easy see their perfect pictures and think their lives are better than yours.
Physiology: Brain Chemistry Leaves Us Craving More “Likes”
Neuroscientists are studying the effects of social media on the brain and finding that positive interactions (such as someone liking your tweet) trigger the same kind of chemical reaction that is caused by gambling and recreational drugs.
According to an article by Harvard University researcher Trevor Haynes, when you get a social media notification, your brain sends a chemical messenger called dopamine along a reward pathway, which makes you feel good. Dopamine is associated with food, exercise, love, sex, gambling, drugs … and now, social media. Variable reward schedules up the ante; psychologist B.F. Skinner first described this in the 1930s. When rewards are delivered randomly (as with a slot machine or a positive interaction on social media), and checking for the reward is easy, the dopamine-triggering behavior becomes a habit.
Side Effects of Social Media on the Brain
Spending too much time on social media isn’t just a bad habit; it can have real consequences. Science shows that we are basically carrying around little dopamine stimulators in our pockets, so it’s not surprising that we’re constantly distracted by our phones. A TED video explains that social media makes us bad at multitasking and causes phantom vibration syndrome, which is when you feel like your phone is buzzing even though it’s not.
Just like a gambling or substance addiction, social media addiction involves broken reward pathways in our brains. Social media provides immediate rewards — in the form of attention from your network — for minimal effort through a quick thumb tap. Therefore, the brain rewires itself, making you desire likes, retweets, emoji applause and so on. According to TED, five to 10 percent of internet users are psychologically addicted and can’t control how much time they spend online. Brain scans of social media addicts are similar to those of drug-dependent brains: There is a clear change in the regions of the brain that control emotions, attention and decision making.
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To make things worse, according to TED, the reward centers in our brains are most active when we’re talking about ourselves. In real life, people talk about themselves 30 to 40 percent of the time; social media is all about showing off your life, so people talk about themselves a whopping 80 percent of the time. When a person posts a picture and gets positive social feedback, it stimulates the brain to release dopamine, which again rewards that behavior and perpetuates the social media habit.
Moderation Is Crucial
The science is clear: Too much social media can alter our brain chemistry. But there are also many good sides to social media; for example, we use these networks to stay in touch with friends and family and to connect to more people across the globe. Phys.org reports that social media is good for science communication, which is critical for getting research findings to shape public policy. As for what can be done to mitigate the negative, the University of Pennsylvania study suggests that limiting the amount of time spent on social media can reduce harmful psychological effects.
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