Caesars Casino Case Study

Posted on4/10/2022by admin

Summary

Implementing LEAN Operations at Caesars Casinos Case Solution. Enhanced Quality: Quality is the most important aspect, which requires constant navigation of the management to enhance their business level. Caesars Entertainment is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. Casino-entertainment company. With more than 45 million website users engaging with the company's online presence, Caesars hired Bounteous to enhance the user experience on the company's corporate website ( caesars.com. Caesars Entertainment in Windsor Ontario; hotel, casino, eateries, concerts and shows, all non-operational for 60 days as Unifor Local 444 members and management attempt to reach a deal on their most recent collective agreement.

Caesars Entertainment is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. With more than 45 million website users engaging with the company's online presence, Caesars hired Bounteous to enhance the user experience on the company's corporate website (caesars.com/corporate) by driving optimization, personalization, conversion, and more.

Caesars engaged Bounteous' expertise in strategy, design, engineering, analytics, and marketing in late 2017 to begin the website overhaul. Goals for the project included establishing its online presence as an industry leader, consolidating its many WordPress sites, alleviating security concerns, driving traffic and implementing user-friendly navigation and compelling imagery to reinforce Caesars Entertainment's mission of inspiring grownups to play.

Bounteous created a shared vision to refresh brand interactions for investors, development partners, media, and career seekers. By leveraging Caesars' investment in Adobe Experience Manager (AEM), Bounteous standardized content management for minimal ongoing maintenance and flexibility to move at the speed of the hospitality and gaming industry.

Challenge

Caesars Entertainment wanted the look and feel of their corporate site to mirror the experience and excitement of their properties, while also driving the business message that Caesars is an industry leader in the hospitality and gaming space. Bounteous needed to surface a specific part of the Caesars story for a non-consumer audience. It was important to increase functionality for key partners and collaborators of the brand across various content areas and for various devices.

Solution

Through a series of reviews, interviews, and collaborative workshops, Bounteous drove stakeholder alignment towards a reimagined corporate presence. They championed the Caesars Entertainment brand story by featuring its rich history, diverse properties, core values, and user-specific news in an easily navigable experience.

Bounteous leveraged their existing platform and software investments in AEM and Adobe Managed Services to build out the component library. By restructuring their information architecture, users can quickly find the content they want. This enhanced content flow also positions the Caesars Entertainment team with minimal maintenance.

The new site represents the Caesars brand inside and out: from the contemporary, responsive design to streamlined internal operations, Bounteous collaborated on a corporate brand experience that rounds out Caesars' content offerings and speaks effectively to key stakeholders.
Bounteous continues to work with Caesars in bringing its brand into the future and enhancing its experience for more than 55 million loyalty rewards members, worldwide visitors, investors, media partners, and career seekers.
• Modernized digital experience for corporate audience
• Streamlined content flow and functionality
• Leveraged AEM investment and standardized content management

The corporate website redesign reinforces Caesars Entertainment's position as an industry leader in the hospitality and gaming space. Not only does it showcase our vast offerings across the Empire; our key stakeholders can easily navigate the site to access the latest Information regarding company announcements, Investor relations, hotel development opportunities, corporate social responsibility efforts, careers and the rich history of our organization.

VP of Corporate Communications

With everything from chart-topping rock bands to acclaimed comedians taking to its stage, the 5,000-seat Colosseum at Caesars Windsor Hotel & Casino requires top-notch sound quality. They enlisted audio-system integrator Solotech to replace the venue’s entire audio system in three separate phases. In the first phase, which was completed in 2017, Solotech replaced the venue’s aging main hangs with 26 JBL by HARMAN VTX A12 loudspeakers, the first permanent installation of the new line array technology.

“We’ve got a world-class venue, and thanks to the VTX A12, we now have a world-class PA,” said David Cyrenne, production supervisor and audio engineer at The Colosseum. “We had a VerTec system in here before that served us very well, which is part of the reason we ended up going with JBL again. With the whole system integration, including JBL Line Array Calculator and Performance Manager software, it’s a complete package.”

“It’s kind of like high-end reference-monitor-quality sound in a concert line-array,” said Mark Radu, senior systems designer, Solotech. “There’s no distortion in the high-frequency driver, so it’s crystal clear. It is such a smooth sounding box from top to bottom.”

Once all three phases of the upgrade are complete in April 2019, the system will feature 10 additional A12 loudspeakers as out fills, four VTX V20 loudspeakers as center fills, six VTX V20 loudspeakers as side fills, and six VT4886 loudspeakers as front fills. The subwoofer deployment will include 12 flown JBL VTX S25 subwoofers with six per side, nine S25 subwoofers in a cardioid array, four S25 as side fills, and 10 JBL VT4880A subwoofers as infra subs. Power will be provided by 29 Crown I-Tech 4X3500HD amplifiers and 10 Crown I-Tech 5000HD amplifiers.

Radu credited the new high-frequency driver and waveguides as important factors in the A12’s outstanding performance. He said that the off-axis response has been particularly striking. When you move to the side, the high frequencies don’t fall away, even at 45 degrees off-axis. As a result, the stereo imaging is unusually vivid. But perhaps the characteristic that has most impressed Radu is the A12’s phase response.

“On this box, the phase response is perfect from 300 hertz to 10 kHz — it’s right at zero degrees,” explained Radu. “With a multi-source line array, it’s extremely rare to achieve a linear phase response. It can be challenging with a single five-inch driver, so getting a linear phase response from 240 plus drivers is incredible.”

The A12 also features a completely redesigned rigging system that enabled Radu’s team to complete the installation with speed and efficiency.

“It’s remarkable how fast the A12 is to install,” said Radu. “For the lack of a better term, you basically pull a pin out, stick it in the angle you want the cabinet at, press a button, and it locks as it goes up. Then you push the button again, and you’re done. There was one guy on the motor and two people per side, and we probably flew 13 boxes in five minutes.”

PRODUCT AT WORK

JBL by HARMAN VTX A12

The loudspeaker’s innovative high-frequency section integrates the phasing plug and waveguide for high sensitivity and linearity, even at high output levels, providing unique performance, sensitivity, and coverage.